“Anak Siapa Ni?” Is a well-known Malay phrase that means “Whose child is this?”
It is often heard when praising a child who has done something impressive.
It can be said by a child’s own parents or by someone else observing the child. When this phrase is said, a mum will feel pride in her child’s actions and know that she is raising her child right.
We use this catchphrase in our TVC to memorably highlight our hero child’s “Smart with Heart” moment.
And highlight “Smart with Heart” messaging across all communications (FB Canvas, AR storybooks, On ground, board game on packaging)
AgencyDentsu One ClientTaiwan TourismRoleCreative Direction, Art Direction, UI & UX Design
