TIME wants to partner with Pavilion mall tenants to provide the fastest WI-FI broadband to the shoppers.
We use the basic WI-FI icon to fashion it in an interesting way to promote different offerings around the mall.
Because when you combine great WI-FI with food, fashion or entertainment, you get an even better
retail experience.
We introduced tenants with a ‘Business Enhancement Kit’ which includes the ‘WI-FI’ Wisdom’ book that illustrates the benefits of strong, fast WI-FI to increase your fortune. Also included is an exclusive router that is cleverly disguised as a fortune cat.
AgencyDentsu OneClientTIME broadbandRoleCreative Direction, Art Direction & Design
